We’ve found that our favorite adventures are often discovered off the beaten path. Isn’t that always where the good stuff is?

Our darling shop, a block and a half off of Main Street, Nantucket has become a beloved destination as much for its not-your-average-department-store labels as for its winning combination of style, spirit and just the right amount of swagger.

We strive to make every visit to The Lovely feel like a special occasion (and yes, the champagne is always chilling). Enter our front door and find yourself instantly transported by unique accessories, luxurious fabrics, and sophisticated prints that will elevate your wardrobe…and your outlook!

We believe that lovely is a state of mind. We celebrate the adventurous spirit, the allure of spontaneity, and the stand-up-straighter-because-I-look-fabulous effect that washes over a woman when she finds the perfect dress.

From whisper weight maxis, to beachy chic separates, The Lovely offers an abundant selection for every occasion. Add a dose of expert style advice from proprietress Julie Biondi and an honest opinion like only a girlfriend would give, and you have everything you need for looking nothing short of, well… lovely!